Who makes it possible for you to enjoy all the fun and entertainment of IPL? Go nowhere else, as we have prepared a list of all the IPL sponsors this year. No sports or any business can go on without investments and sponsorships. The same is for IPL.
You can also check out IPL Schedule 2024 as well.
The Indian Premier league needs as many sponsors as it can get. It is a multi-billion-dollar brand. In addition to the title sponsorship, each franchise has its sponsors. These sponsors help IPL run its business while they get publicity and advertisement for their brands.
So, let’s start talking about the IPL sponsors.
You can Watch FREE IPL 2024 Live Streaming as well.
IPL Title Sponsor History
Throughout the years, there have been many title sponsors for this league. A league that started with an initial capital of mere 25 million dollars jumped to more than 4 billion dollars in just two years. What else will the brands want? Of course, there is fierce competition each year. Let’s have a look at the title sponsorship history.
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| Sponsor | Period | Sponsorship fee (per year) |
| DLF | 2008–2012 | ₹40 crores |
| Pepsi | 2013–2015 | ₹79.4 crores |
| Vivo | 2016–2017 | ₹100 crores |
| Vivo | 2018–2019 | ₹439.8 crores |
| Dream11 | 2020 | ₹222 crores |
| Vivo | 2021 | ₹439.8 crores |
| TATA | 2022 – 2023 | ₹439.8 crores |
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As you can see, the sponsorship changed a lot. But Vivo remains a dominant sponsor for IPL. TATA is the title sponsor right now. But they are considering letting the title sponsorship for men’s IPL go. But this doesn’t mean it will affect their Women’s Premier League sponsorship.
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IPL 2024 sponsors
This year, the title sponsor for IPL remains the same. TATA is the title sponsor for the IPL 16th edition. But who is TATA? Tata Motors Ltd, part of the Tata Group, is an Indian multinational automobile manufacturing corporation in Mumbai, India. Let’s check out who else are the sponsors in 2023
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| Partnership | Brand |
| Title Sponsor | TATA |
Official Partners | Dream11 |
| Saudi Tourism Authority | |
| CRED | |
| Upstox | |
| RuPay | |
| Swiggy Instamart | |
| Official Orange & Purple Cap Partner | Aramco |
| Official Broadcasters | Star Sports |
| Official Digital Streaming Partners | Jio Cinema |
| Umpire Partners | PayTM |
| Official Strategic Timeout Partner | CEAT |
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Final words
As we told you before, there is no way a tournament can go on without sponsors. You need money to run operations. Hence, BCCI opens tenders for sponsorships each time. And due to the lucrative product that is the IPL, no company doesn’t want to miss this opportunity. IPL is close to Indian fans’ hearts. Hence, each company’s marketing teams and investment boards always jump on the opportunity to bid for the sponsor rights. Even a giant like ARAMCO is on the sponsors’ list for TATA IPL 2023. This should be enough to let you know how big the IPL is.