The IPL 2024 auction was more than just a typical event. It was a record-breaking event that left fans wanting more. We go into the thrilling details of how the mini-auction developed into a captivating drama. Let’s see how it was smashing viewing records, seeing fierce bidding wars, and making history with jaw-dropping price tags in this blog. The scene has been prepared, and the players have arrived. Join us as we explore the unmatched appeal of the IPL, where cricket meets spectacular entertainment.
Read: IPL Schedule 2024
Star Sports went above and beyond by broadcasting the auction in five languages. The substantial pre-event coverage, which included expert analysis and fan activations across both traditional and digital channels, led to the event’s exceptional success.
The IPL 2024 auction demonstrated yet again why it is one of the most anticipated events on the cricket calendar. This year’s mini-auction for the following season not only broke records but also captivated viewers all around the world.
The mini-auction for the IPL 2024 season, conducted on December 19, 2023, established a television viewing record. The official broadcaster, Star Sports, received an astonishing 22.8 million viewers, a 29% increase over the previous year. This rise in viewing matched the highest-ever viewership for a’mini-auction’ in BARC history.
Also read: IPL 2024 Live Streaming – TATA IPL 17 Live.
The six-hour auction, held at the Coca-Cola Arena in Dubai, held the audience’s attention for an astounding 0.92 billion minutes. This not only set a new record but also demonstrated a significant increase in total watch time of nearly 57% over the previous year’s auction.
According to Star Sports, the live broadcast drew 505 million different viewers across their network, a record for any tournament edition.
Cummins, Starc, and Mitchell in the Focus
The IPL 2024 auction featured tense bidding fights that left fans on the tip of their seats. Among the highlights were the fierce bidding wars between clubs for the services of two Australian speed superstars, Pat Cummins and Mitchell Starc.
Sunrisers Hyderabad went to great lengths to secure the services of explosive Australian fast bowler Pat Cummins. Cummins became one of the most expensive players in IPL history when the bidding battle ended with a jaw-dropping price tag of Rs 20.5 crore.
The auction reached a climax when the Kolkata Knight Riders (KKR) paid a record-breaking Rs 24.75 crore for Mitchell Starc. This decision not only made Starc the highest-paid cricketer in IPL history, but it also sparked debate on social media over the excessive fee.
The Chennai Super Kings (CSK) made intelligent moves, and the bidding war for New Zealand all-rounder Daryl Mitchell was one of the most closely followed. CSK successfully signed Mitchell, demonstrating their ambition for the forthcoming season.
The IPL 2024 auction once again demonstrated the tournament’s unparalleled attractiveness. It’s more than just cricket; it’s a spectacle, a drama, and an exciting story happening in front of millions of spectators. The auction has set the stage for what looks to be another spectacular chapter in the history of the Indian Premier League as we anxiously wait for IPL season 17.