Jubilee becomes PSL’s official sponsor

Another one is now on the list. Jubilee Life Insurance has become an official partner of HBL PSL 9! In a recent post on X (formerly known as Twitter), the PSL social media team has announced that the biggest T20 league in the country is joining hands with Jubilee Life Insurance for the 9th edition of HBL PSL. But why is this news so important? What happened during the ceremony? How will it affect the season 9 of the Pakistan Super League? Let’s get a deeper look into this event

Check: PSL Schedule 2024 – PSL 9 Timetable

What happened during the ceremony?

A lot of important people like the Head of Marketing and Brand Management Jubilee Life Insurance Mr Syed Usman Qaiser from Jubilee, League Commissioner HBL PSL Mrs Naila Bhatti & Director HBL PSL Sohaib Sheikh were the major personalities that spoke to the press.

A few words from Naila Bhatti

The signing ceremony started with Mrs Naila Bhatti speaking to the journalists. She extended her gratitude towards Jubilee Insurance for being there and being a die-hard supporter of the Pakistan Super League. They have been sponsoring the league for six years and this is the 7th time they have jumped to the occasion and supported the league.

She expressed that it is great that the brands that have been working with or have associated with HBL PSL have continued to support the tournament over the years. It shows that the league’s value is worth the time and money they spend by sponsoring it. Mrs Naila said that it is heartening for them to see the brands believing in HBL PSL. She emphasised the local brands showing their support for the league.

Syed Usman Qaiser on this collaboration

Mr Usman replied with gratitude as well. He said that PSL is the biggest brand in Pakistan, and time flies when you collaborate with such a big brand. Mr Usman also announced that Jubilee Life Insurance will not only sponsor HBL PSL for this year, but they will support the league for HBL PSL 10 as well. He said that Jubilee has impacted their lives as well as the lives of the people in the audience. In the end, he thanked the mediators who helped Jubilee and PSL to sign this venture this year.

Director HBL PSL Sohaib Sheikh’s words

Shoaib Sheikh said that PSL feels safe with Jubilee as the Jubilee “safe hands” help them on social media as well as on the ground during the PSL matches. PSL keeps growing every year which is pretty great. He said that PSL loves this partnership with Jubilee Life Insurance and they will really be happy to continue this.

Why do sponsorships matter?

Sponsorship is extremely significant in T20 cricket competitions such as the HBL Pakistan Super League (PSL). They contribute significantly financially, raise the league’s profile and pique fans’ interest. The recent collaboration with Jubilee Life Insurance for HBL PSL 9 is an excellent example.

This relationship implies that Jubilee Life Insurance contributes money to the league in exchange for having their name and logo prominently displayed, allowing more people to become aware of them. This is a win-win situation for both the league and the sponsor. This relationship not only benefits the league financially but also improves Jubilee Life Insurance’s image in the eyes of the public, increasing trust and loyalty. So, sponsorships are a significant component.

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